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Since 1934, Kontex has been crafting high-quality towels in Imabari, Japan. The secret to Kontex' softness is in the manufacturing process. Each towel is made from fine, garment quality thread that's loosely twisted for the highest level of softness. Such threads would break on modern weaving machines, thus Kontex towels are gently woven on traditional, low-speed machines to maintain the integrity of the thread and achieve a level of softness that modern machines cannot produce.